Magic 107.9 is Northwest Arkansas’s at-work station. Because the Magic tower is located high in the Boston Mountains between Fayetteville and Fort Smith, Magic 107.9 can be heard clearly in both metros even though the cities are an hour and a mountain range apart.

Magic 107.9 booms into at work locations with mass appeal, familiar hits from artists that everyone knows. While the Magic 107.9 audience closely mirrors the market composition; the station over delivers among Women 35 and older with incomes that exceed 50 and 75,000 a year.

If your business depends on at-work women then let Jay & Dawn, Lora Songster, Jim Bodine and Delilah weave you into the fabric of their lives with Magic 107.9.